About us
Overview
We build digital businesses that help people make confident choices
Back in 2018, we set out to build a data exchange called UTM (Unicorn Tech Media). We wanted to help businesses use data smarter, and be more deterministic by bringing together information from across the web. We quickly learned the market wasn't ready for this approach.
Data was messy, and brands weren't sure how to make the best use of the data for their campaigns. But building UTM opened a lot of doors for us. We learned how to identify actual buyers among the crowds. We noticed that everyone was chasing the used-car segment, but new vehicles and the whole journey of automobile ownership was largely overlooked.
We saw our opportunity, and pivoted. Our big idea? Don't just focus on one transaction or one type of consumer: Build something over the entire journey, whether someone's buying a bike, then a car, or wherever their aspiration takes them. On 23rd March, 2020, 91Wheels went live. Today, we are India's youngest and fastest growing automotive website.
Why We Do What We Do
At the heart of Vansun is one core belief: people are happier and more fulfilled when they make decisions that are right for them. We want to be the guide that cuts through the noise, helping customers feel confident about what they choose.
Data-Smart
We use data and technology to create intelligent solutions that provide clear insights and recommendations.
People-First
Every decision we make starts with understanding what people need and how we can make their lives easier.
Simplify Complexity
We break down complex choices into clear options that help people feel confident in their decisions.
What Makes Vansun Unique
For us, it's always been about more than just products or business models: it's the mindset. We're not afraid to get our hands dirty, try new things, and admit when something's not working. Unlike a lot of companies chasing fast growth or outside funding, we don't mind taking our time, testing ideas thoroughly, and growing profitably, even if that means some missed trends or smaller scale in the short-term.
We've spun off businesses when the time was right, partnered with other founders when it made sense, and stayed bootstrapped longer than most in our space. What holds it all together is our willingness to learn, adapt, and keep the focus on simplifying decision-making for our customers.
We're also proud to have a team that's come together over time, not just for money or “the next big thing,” but for the satisfaction of building something real and lasting. We believe you can feel that difference in every conversation, every product, and every relationship we build.
Our Values
What We're Building Next
We know that the world is changing fast. Electric vehicles, new financing models, and even things like driverless tech are on the horizon, but we're realistic about timelines and the Indian market's unique needs. Driver-on-demand is a space we're keen on exploring when the conditions are right.
Our plan is simple: stay flexible, stay close to our customers, and keep learning as we go. This approach, staying focused but remaining open to new directions, has served us well as we've grown.
Our Culture & People
The real engine behind Vansun is people. We look for folks who are curious, willing to put in genuine effort, and who care enough to grow both themselves and the company. We think culture can't be designed top-down. It's the sum of everyone's actions, their attitude towards growth, and their willingness to build something worthwhile.
What we do, how we do it defines culture. The point is to have the right people riding the bus together and we will get to the right road.